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  • Writer's pictureDrew

What is Fractional Product Management Leadership?

As a startup founder or executive, you understand the importance of building a great product. But creating a product that meets the needs of your target market requires not just technical expertise, but also a deep understanding of user needs, industry trends, and competitive landscape. This is where fractional product leadership comes in.

Fractional product leadership is a consulting service that provides experienced product managers to fill temporary or part-time leadership roles within your organization. These professionals are experts in product development, from ideation to launch, and can help guide your team to create products that resonate with your customers and meet your business goals.

Why Hire a Fractional Product Leader?

There are several reasons why you might want to consider hiring a fractional product leader:

  • You need access to specialized product expertise that you don't have in-house

  • You're struggling to keep up with the demands of product development

  • You need to fill a product leadership role quickly

  • You want to accelerate your product development and improve product-market fit

Types of Fractional Product Leadership Consulting

Fractional product leadership consultants can provide specialized expertise in a range of areas, including:

  • Product Strategy - fractional product leaders can help you define your product vision, set goals, prioritize features that will deliver the most value to your customers and the business, and create a roadmap for achieving your product goals.

  • User Research - fractional product leaders can conduct user research to understand customer needs, motivations, and pain points, and use this information to create user-centered products.

  • Product Development - fractional product leaders can oversee the product development process, including product roadmaps, feature prioritization, and sprint planning.

  • Product Marketing - fractional product leaders can help you develop go-to-market strategies, positioning, and messaging, and ensure that your product is properly launched and marketed.

  • Product Analytics - fractional product leaders can help you measure the success of your product, and use data to inform product decisions and improve user experience.

These are just a few examples of the types of fractional product leadership consulting available. By hiring a fractional product leader with expertise in your specific area of need, you can gain access to the skills and knowledge necessary to take your product to the next level.

How to Know Whether You Should Hire a Fractional Product Leader

If you're experiencing any of the following signs, it might be time to consider hiring a fractional product leader:

  • Disconnected Product Goals - a lack of alignment between the organization's strategic objectives and the product development roadmap.

  • Inconsistent Quality - an inability to balance customer issues against strategic feature development.

  • Lack of Collaboration - siloed decisionmaking and poor communication of product plans impact customers and all field facing teams from sales to support.

  • Long Release Cycles - inefficient planning, prioritization, and roadmapping processes can lead to delays, rework, and missed opportunities.


Fractional product leadership can be a valuable resource for startups and scale-ups looking to improve their product development process and accelerate growth. By bringing in experienced product leaders on a part-time basis, you can gain the product development expertise you need without the full-time commitment.

Ready to explore Fractional Product Leadership?

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